About

What is Seniornicty?

The Premier Senior Services Directory for Families & Professionals

Seniornicity is the nation’s leading B2B directory focused on helping seniors and their families. We connect trusted, vetted professionals who specialize in guiding older adults through life’s next stage—whether that’s downsizing, moving into assisted living, managing an estate, or arranging in-home care.

Our Mission

At Seniornicity, we believe no family should face senior transitions alone. By connecting senior-related professionals with the families who need them most, we make the process simpler, faster, and more supportive—for everyone involved.

Our Core Values

Trust

Seniornicity is built on trust, connecting families with vetted professionals who specialize in senior transitions. From Realtors and Lenders to Caregivers, Estate Sale Experts, and Placement Advisors, we ensure every connection provides peace of mind, reliability, and confidence during life’s next stage.

“To be trusted is a greater compliment than to be loved.” – George MacDonald

Care

Care is at the heart of what we do. Seniornicity’s network of senior transition specialists offers compassion, empathy, and patience to families making difficult choices. By focusing on individual needs, we help seniors move forward with dignity and ensure loved ones feel supported through the entire journey.

“The closest thing to being cared for is to care for someone else.” – Carson McCullers

Guidance

Guidance is essential when navigating senior care and life changes. Seniornicity connects families with experts who simplify complex decisions. From assisted living and in-home care to estate sales and property management, our professionals provide clear direction so families can make confident, informed choices.

"Alone, we can do so little; together, we can do so much" - Helen Keller

Knowledge

Knowledge empowers families to make confident decisions. Seniornicity’s network of senior transition specialists offers insight into housing, caregiving, estate sales, financial planning, and senior placement. By sharing their expertise, our vetted professionals simplify complex choices, reduce stress for families, and ensure seniors find the right care, home, and support for their next stage in life.

“Knowledge is enlightenment.” – Leonardo da Vinci

Simone Kelly

Founder of Seniornicity and Advocate for Seniors

Simone Kelly, a passionate advocate for seniors, established Seniornicity to provide seniors and their families with the accurate, professional guidance needed to navigate the complexities of aging. Her personal journey through the experience with her family has deeply informed her mission, driving her commitment to improving the decision-making process for others facing similar challenges.

Simone’s dedication to seniors began with a deeply personal experience. When her mother suffered a major stroke at the age of 55, Simone was thrust into a whirlwind of medical, rehabilitation, and financial decisions. The process was fraught with uncertainty, frustration, and emotional strain. “I made many mistakes during this time, and the stress on our family was tremendous,” Simone recalls. “I never want another family to experience this without the support and expertise of professionals.”

Despite her mother’s remarkable recovery, Simone faced another critical challenge in May 2023 when her mother endured a near-fatal accident on Mother’s Day. Once again, Simone found herself navigating a chaotic system of misinformation and conflicting advice. This second experience underscored the urgent need for reliable resources and support for families dealing with aging and health crises. “I have learned so much during this second life-changing process with my mom,” Simone shares. “That is when I decided I needed to help others navigate to help them make choices that enable them to live their best lives.”

Simone’s extensive background in founding and operating companies across all six provider categories featured on the Seniornicity platform equips her with a unique skill set to assist seniors and their families. Her goal is to transform the perception of aging from a burden into a phase of life that can be managed with confidence and ease. “Aging doesn’t have to be looked at as a burden,” Simone asserts. “By providing access to knowledge and experience, we can make the process stress-free and positive.”

Through Seniornicity, Simone Kelly aims to “pay it forward” by helping as many seniors and their families as possible. Her commitment to improving the accuracy of information on line with a network of service providers that meet our standards to assist in their decision-making is a testament to her personal experiences and professional expertise, making her a leading figure in the field of senior support and advocacy.