The industry continues to expand at record speed, and with that growth comes complexity.
According to the latest data:
United States: There are approximately 39,209 assisted living facilities nationwide (Poidata, 2025).
🧑⚕️ The direct-care workforce, including home health aides, personal care aides, and nursing assistants, has grown to more than 4.8 million workers, with over 1.1 million residential care aides (PHI, 2024).
Canada: There are about 2,076 long-term care homes and 4,761 residential care facilities (CIHI & Statistics Canada).
That’s tens of thousands of facilities, hundreds of thousands of professionals, and millions of families trying to navigate the aging process — all at once.
With hundreds of thousands of providers across North America, how do you know which ones truly serve your needs?
Searching “help for aging parent” or “best senior care near me” on Google can feel overwhelming - because it is.
When families are confronted with too many options and too little trustworthy insight, decisions get delayed, poor financial decisions made out of fatigue, and the overall stress level of seniors and their family members increases.
Common roadblocks include:
🔁 Too many choices and inconsistent listings
❌ Lack of transparency about provider quality
😓 Decision fatigue for seniors and caregivers
The result? Missed opportunities for help, unnecessary costs, and emotional strain on families making time-sensitive decisions about aging in place or transitioning into care.
Seniornicity isn’t just another directory, it’s a verified ecosystem that connects senior care providers, home service vendors, and families through a trusted, intuitive online network.
Think LinkedIn + Angi’s List — but built entirely for the senior industry.
👉 Visit Seniornicity.com to explore how it works.
According to the Zippia 2024 Workforce Insight Report, candidates or professionals referred by someone within their industry are four times more likely to be hired than those applying without a referral. In the senior care sector, where trust and reputation drive every decision, peer-to-peer referrals can increase client acquisition by more than 50% (source: National Council on Aging, 2023), reinforcing that collaboration and credibility among providers are key to sustained growth.
🧩 List and verify your services and credentials
📣 Increase visibility and get validated on search engines, AI-driven marketing and lead tools
🧠 Connect with other providers to build your team, referrals and partnerships
💼 Expand your reach through franchise-supported territories
Seniornicity helps professionals grow their local reputation, attract qualified leads, and establish credibility within the fastest-growing demographic in North America & Canada.
Ready to grow your senior services business?
👉 Join as a Vendor
🔍 Search verified local providers by category (home care, real estate, downsizing, placement advisors, estate sales, and more)
🗺️ Filter results by location, specialty, and certifications
💬 Compare providers side-by-side and connect directly with vetted professionals
⭐ Access an easy-to-use interface designed for older adults and family caregivers
Seniornicity transforms endless online searches into a clear, user-friendly experience, helping families make confident and timely decisions about senior care and support.
Explore your local options now:
👉 Find Senior Services Near You
As the senior population doubles in the next 25 years, the need for organized, transparent senior services will only grow.
Seniornicity bridges the gap between business growth and family clarity — helping professionals build stronger networks while empowering seniors and families to make the right choices faster.
Seniornicity: Where the people who serve seniors connect — and where families finally find clarity.