People connect with people, and now, your profile can do that faster than ever. We’re excited to introduce Video Biography, a new feature on Seniornicity that lets you record a short video to help seniors and families quickly understand who you are, what you do, and how to reach you.Your next client, their adult child, or a referral partner may decide in seconds who to contact. A short video will you stand out and help seniors/seniors family members and your referral partners feel confident choosing you.
Lights on, camera steady, smile… and aim for 25 seconds or less.
When someone is searching for help for an aging parent (or for themselves), they’re often overwhelmed. A short, friendly video helps people feel confident faster, especially when comparing senior advisors, local senior services, and other senior-focused providers.
Here’s what the data tells us about why video is so powerful:
69% of consumers prefer watching a short video over reading text to learn about a product or service (Wyzowl research is widely referenced; this figure is frequently cited in industry summaries). Wyzowl+1
HubSpot’s video consumption research also highlights that video remains a dominant format in how people consume information online. HubSpot Blog
Short videos perform best: in a long-running industry report, 20 - 30 seconds was cited as the most effective video length by 51% of marketers—which supports our short Video Biography format.
For a biography-style introduction, the ideal length is:
Best overall: 20–30 seconds
Ideal target: 25 seconds
Maximum: 30-60 seconds
This is long enough to say your name, what you do for seniors, and repeat your contact information twice—without rushing or losing attention.
A Video Biography is one of the simplest ways to improve your results on Seniornicity—because it increases the chances that someone views your profile longer, understands you faster, and contacts you sooner.
Here’s why it’s so beneficial for providers in local senior services and senior advisors:
More trust, faster: Families can see your professionalism, warmth, and clarity in seconds.
More engagement: People are more likely to stay on your profile and take action after watching a short intro.
More inquiries: A clear video often leads to more calls, emails, and referral connections—especially when viewers can instantly understand what you do and how to reach you.
In short: Video helps you stand out, build confidence quickly, and convert views into real conversations.
Your Video Biography should be short and structured. Think of it like a calm, confident introduction.
Include:
Your full name
Your profession / role (example: senior advisor, care manager, downsizing specialist, home care provider)
Your business name
What you do for seniors (simple and specific)
Who you serve (seniors, family members, and referral partners)
Your email and phone number
Repeat your email + phone number twice for clarity
Camera steady: Use a tripod, phone stand, or a stack of books (no handheld filming).
Eye-level camera: Set the camera at eye height for a confident, professional look.
Lighting: Face a window or soft light. Avoid harsh overhead-only lighting.
Adjust for glare: Watch for glare from windows, lamps, glasses, or shiny surfaces.
Quiet space: Make sure there is no noise that can be picked up online (TV, fan, pets, notifications).
Simple background: A clean background keeps the focus on you.
Lights on, camera steady, smile… and aim for 25 seconds or less.
*Video Biography is available exclusively to our 2nd and 3rd tier subscribers, giving you an extra way to stand out in local senior services, build trust faster, and make it easier for seniors, family caregivers, and referral partners to choose you.