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Meet the Seniornicity Founder
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Seniornicity was founded by Simone Kelly after more than three decades of building businesses and working across nearly every stage of the transition journey experienced by older adults and their families.
Throughout her career, Simone has built and led companies spanning real estate, mortgage lending, transaction coordination, escrow, estate sales, franchising, business development and senior-focused services. Rather than spending her career within a single profession, Simone built companies across multiple parts of the same journey. That breadth of experience gave her an end-to-end perspective on how transitions unfold and, importantly, how the decisions and services involved affect one another.
Her unique experience owning and operating a transaction coordination company was particularly relevant. Coordinating a real estate transaction required bringing multiple professionals, deadlines, responsibilities and moving pieces together around one client and one outcome. Years later, that same principle would become an important part of the thinking behind Seniornicity.
Simone repeatedly saw families experiencing one continuous transition while the professionals serving them naturally approached that transition through their individual areas of expertise. Seniornicity grew from the belief that those areas of expertise become more valuable when they are connected around the person they are ultimately there to serve.
While Simone's professional experience shaped the vision for Seniornicity, her personal life reinforced its purpose. After her mother suffered a severe stroke at 55 and later survived a near-fatal accident, Simone spent years navigating the complex realities that so many families face. Despite her own professional experience, she learned firsthand how difficult it can be when the decisions become personal, and how hard it can be for family members themselves to reach out and ask for help.
That experience deepened her conviction that older adults and their families deserve access to a coordinated team of trusted professionals around them.
That conviction is grounded in the Take It Back™ Philosophy Simone created and shares from conference stages. It taught her the importance of accurate information, the confidence to share that knowledge with the people she serves, and the discipline to build systems around a mindset, not just a playbook: when we take back our confidence, our fear, and our insecurities, it flows naturally to the people we work with, so a senior or family member feeling loss, scared, and alone can feel safe, unafraid, and protected by the knowledge, experience, and network of professionals we coordinate for them.